关于AdBlock的乱弹

AdBlock我从前并不常用,这次偶然装上,当然发现它名不虚传;

但是更重要的是,我看到作者是怎样一面在做’Honor-ware’,一面却毫不让人生厌,反而却感觉自己应该pay,并且之后也会毫不后悔的;

打开扩展,很醒目的地方,往常放置关于的底部,放置的是超链接:’你知道这是我的全职工作吗?’——很好,虽然大概猜得到这句话的目的和出发点,还是忍不住点进去,看到了展开的Popup:Support AdBlock!

Hi, I’m Michael, the author of AdBlock! That’s me and my wife Katie in the picture.

AdBlock is “honor-ware”. This means that you pay what you can afford for AdBlock, and there’s no enforcement except the honor system. We’re trusting you.

In fact, I quit my job to work on AdBlock, so we’re trusting you a lot.

I made these before and after shots to help you see how great AdBlock is!

Please pay as much as you can. Are Katie and I na?ve for trusting you to pay? I guess we’ll find out :)很简单,直接,首先是拉近距离的寒暄,和作者夫妇的亲切的小照;

接着阐明,请凭良心量力而为的付费吧,’We’re trusting you.’,而且作者也很清楚的补上,事实上,他辞职专注于开发和维护AdBlock,而这个决定归根到底是源于对用户的信赖(感到压力了吧,用户…);

结尾更是拉上老婆一起卖萌:Are Katie and I naive for trusting you to pay? @_@

顿时压力更大了,俨然不做出点良心之举,这对天真的人儿就会面临饿哹之灾,而接着页面上就是一个Payment的滑块,从最低的$0到最高$400,对应的作者声明的感谢方式是:

$0:

We rely on support from our users for our income (yes, we’re crazy.)

If you can afford to pay to help Katie and me eat, please do.

If you can’t afford to pay, use AdBlock with Katie’s and my blessing!

You can close this tab to use AdBlock without paying.

$5 - $400:

How I’ll thank you: I’ll send you a thank-you note from the bottom of my heart … [$5] and a haiku … [$30] about whatever you want … [$50] and an autographed drawing of whatever you want … [$100] and I’ll call you up to say thank you personally … [$200] and I’ll give you an email account @chromeadblock.com … [$300] and I’ll physically mail you a super-fancy piece of wall art saying you/your friends/your meetup group/etc make AdBlock happen . [$400]

作者真是个妙人,5刀,感谢信,30刀,俳句,50刀,任意命题的俳句,100刀,任意命题签名画一幅,200刀,作者会给你打电话致谢,300刀,附赠一个chromeadblock的邮箱,400刀,直接送匾了(super-fancy piece of wall art)….真是文武双全,多才多艺的家伙;

作为穷人,我只能聊表心意的付了5刀,然后果然收到了作者的回信;当然有理由相信这是某个模版而来,但是首先信件行文毫无通常类似情况下的’官方’气息,依然是文笔亲切诚恳,让只付了5刀的我也能够为自己跻身那1%愿意为AdBlock付费的人群而感到一丝良心的安慰——然后,这封邮件是直接对着Payment的通知邮件基础上原文回复的,并不是那种一眼可知系统自动生成的邮件(当然,就算是自动处理而来,这样的处理反而高明了许多);

那我能做的也只是顺手写下这点感受,并且为Adblock再做些多余的推荐(废话,这种世界级声誉的扩展,还需要我来多说什么?),这多余的部分,也许就是指的对这用心的’募款方式’的聚焦。不管怎么说,有条件的用户,在力所能及的范围内,给用心的作者一点鼓励,哪怕真的是常说的,’买杯咖啡’,也是一件或许可以让这个世界更美好的小举动吧?

22 Aug 2012 , 写于 杭州